Certificate of Advanced Studies (CAS)

Cultural Management

Innovation in the arts and culture for a sustainable change

Scientific Advisors: Ugo Bacchella and Alberto Gulli, Founders of Fondazione Fitzcarraldo (IT)


Culture, the arts, and creativity are at the core of contemporary society. Nowadays, cultural organisations play a significant role in building resilient communities, transforming people’s lives, expanding a life-long learning approach, and generating innovation and growth. According to UNESCO, no development can be sustainable without a strong cultural component, and a dynamic cultural sector is fundamental to addressing the challenges of our time.

In this context, the Certificate of Advanced Studies (CAS) in Cultural Management offers professionals in the cultural sector an opportunity to acquire the correct approach to manage cultural organisation within the high quest of innovation and continuous change of our everyday lives.
From the analysis of competitors to the assessment of the proper governance and long-term strategy, the course provides candidates with a solid understanding of major principles and practices in management for the cultural and creative industries.


Application deadline: February 24, 2023

Download the brochure

What you will get

The programme addresses topics like economic and social sustainability, budgeting and accounting, new organisational models and leadership styles, as well as digital transformations and new operational and innovative project management tools.

Participants have the opportunity to:

  • develop a deeper understanding of strategic and general management in the cultural sector;
  • get to know a broad range of practices all around Europe;
  • connect to International experts and renowned professionals in the field;
  • learn new methodologies and tools to embark into innovative projects for sustainable change.


The programme mainly focuses on the following areas:

  • new business models in the arts and the creative industries;
  • internal and external analysis (strategic management)
  • stakeholder management process;
  • budgeting and accounting;
  • fundraising and philanthropy in the arts;
  • design thinking applied to strategy;
  • project cycle management (PCM);
  • governance, team management, and organisational change.


Delivered in English, the course articulates six learning modules (online learning) and the workshop Project Management LAB (in-person learning, Lugano-Switzerland), with 84 hours of training sessions overall, from March 16 to June 24, 2023.

Each online learning module articulates three sessions of 3,5 hours, from Thursday to Saturday, every other week:

– Thursday and Friday 3.30 pm - 7.00 pm CET
– Saturday 9.30 am - 1.00 pm CET

The Project Management LAB is a full-time activity from 9.30 am to 5.30 pm CET.

Candidates have full access to a digital platform with an updated library and research material.


The Certificate of Advanced Studies (CAS) in Cultural Management is promoted by Conservatorio della Svizzera italiana (Lugano, Switzerland) with the scientific collaboration of Fondazione Fitzcarraldo (IT).
The course’s Scientific Advisors are Ugo Bacchella and Alberto Gulli - Founders of Fondazione Fitzcarraldo. Amongst the many academics and experts involved, the faculty includes: Paolo Ferri, Director of GIOCA at Unibo (IT), Sarah Jean Benvenuti, Founder and Lead Consultant at Benvenuti Arts (USA), Andrea C. Lo Verso, Research Fellow Department of Management Unibo (IT), Macarena Cuenca Amigo, University of Deusto (ES), Giuliana Ciancio, Researcher and Cultural Manager (IT).


Business models in the Arts and the Creative Industries
2 ECTS March 16-17-18, 2023 (online learning)

Stakeholder Management
2 ECTS March 30-31, April 1, 2023 (online learning)

Fundamentals of Accounting and Budgeting in the Arts and Culture
2 ECTS April 27-28-29, 2023 (online learning)

Introduction to Strategic Management
2 ECTS May 11-12-13, 2023 (online learning)

2 ECTS May 25-26-27, 2023 (online learning)

Organisational Structure and Human Resources Management
2 ECTS June 8-9-10, 2023 (online learning)

Project Management LAB (including Final Test)
3 ECTS June 22-23-24, 2023 (in-person learning)


The total cost of the course is CHF 4’000. It includes:

– CHF 2’750 (enrolment fee plus first payment) at the confirmation of enrolment;
– CHF 1’250 (second payment plus exam fee and certification) in June 2023.

Admission Procedures

Minimum of three year work experience, good knowledge of the English language.
Candidates are invited to submit their application by filling an online form at https://iscrizione.conservatorio.ch/post.aspx?lang=en.
The number of students in this class is limited to 25 (applications will be processed in order of appearance).

Assessment and Evaluation

Learning modules include lectures, seminars, team workshops, and mentoring sessions.
At the end of the programme, participants obtain certification upon passing an evaluation test. The course leads to the acquisition of 15 ECTS credits. The certification is awarded once the costs have all been paid.

  • 1) Admission procedure - by February 24, 2023

    Please fill in the form online (LINK) attaching the following documents:

    1) Copy of ID or passport;
    2) Copy of study qualifications;
    3) Curriculum vitae;
    4) Motivation letter.

    Late applications can only be exceptionally accepted if places are available. Incomplete dossiers will not be taken into consideration. The University of Music may ask for further documents (e.g. translations or certificates), should it find any of the documents in the application dossier to be lacking in clarity or comprehensibility, with particular attention to the diplomas.

    2) Enrolment

    Candidates who are considered eligible will receive an email with a letter of admission, a registration confirmation form and the first fee of CHF 2'750. This form must be signed and returned together with the proof of payment both by email (to servizi.accademici@conservatorio.ch) and by post to the Segreteria didattica, as instructed in the letter of admission. Once received, the candidate is officially enrolled at the University of Music of the Conservatorio della Svizzera italiana.

  • The Certificate of Advanced Studies in Audience Engagement degree is awarded by the University of Music of the Conservatorio della Svizzera italiana. The titles that it awards are recognised by the Federal Government according to the law (HEdA - September 30, 2011).

    Combined with two other CAS plus a final thesis, this certification leads to the Master of Advanced Studies in Cultural Management degree (www.conservatorio.ch/mas-in-cultural-management).

  • At the end of their studies, participants will obtain the title on condition that they:

    • have acquired all required ECTS credits;
    • have successfully taken the final examination;
    • have paid the fees. 


  • The course is subject to the current Regulations of Studies of the University of Music. The University of Music reserves the right not to activate the course if the necessary conditions are not met.

    Repetition of the final exam: if students do not sit the final exam, or do not pass it successfully, they can ask to repeat it in a later session. Students can request to postpone the final exam for one or a maximum of two consecutive semesters. For each postponed semester the University of Music will invoice students only the administrative fee of CHF 250.

    Suspension of studies: in exceptional cases, and with the authorization of the Head of Continuing Education, students may request to temporarily suspend their studies for one or a maximum of two consecutive semesters. For each semester of suspension, the University of Music will invoice students only the administrative fee of CHF 250.

    Withdrawal of studies: if students decide to withdraw from their studies, their request must be sent (by certified mail) the Segreteria didattica, by the 15th March 2022. If the deadline is not respected, students will be invoiced for all regular fees.